What this solves “We boost posts and hope.” Boosting is not advertising — it has no audience strategy, no creative testing and no way to tell which rupee produced which customer. We build proper Meta campaigns instead, with conversion tracking verified end to end before the first rupee of spend.
Why Meta first: most people don't search for a new clinic, café or showroom — they discover it. Meta creates that demand; Google captures it once it exists. For most growing businesses, demand has to be created before there's anything to capture, so that's where we start. Where search volume genuinely exists — emergency services, specific repairs — we add Google.
In practice: targeting down to the neighbourhoods, pin codes and radius around each branch you actually serve — so you aren't paying to reach a city you don't operate in.
What you get - Meta Pixel and Conversions API installed and verified before launch
- Instagram and Facebook lead-gen, traffic and remarketing campaigns
- Audience building — local radius, interest, lookalike and website retargeting
- Creative testing every month, with winners rolled into the main budget
- Google Search and Performance Max added where search demand exists
- Call and WhatsApp tracking so enquiries are counted, not guessed
- Monthly one-page report: spend, leads, cost per lead, what changed
Straight talk: below about ₹15,000/month in ad spend there isn't enough data to optimise properly. We'll say so and suggest a setup project instead of a retainer.